PERFORMANCES Magazine, the official theater program for Southern California’s most prestigious performing arts venues, is read by more than 6 million cultural consumers annually. Broadway, symphony, opera, jazz and dance patrons are hard to reach, let us help you reach this influential demographic.
97% of audiences read PERFORMANCES Magazine, with more than one-half reading it both at the theater and at home.
Capacity to Spend
PERFORMANCES readers’ median household income is nearly three times higher than the average SoCal resident. At $116,900, PERFORMANCES delivers higher HHI than America’s top publications.
Friends With Benefits
65% of our audience members are more likely to make purchases from PERFORMANCES Magazine advertisers due to the advertisers’ support of the arts.
PERFORMANCES Magazine is the most widely circulated theater program in Southern California. It provides a unique marketing platform that connects your brand with a coveted demographic: affluent and influential arts patrons. Align your brand with the power and prestige of the arts.
Every year, over 6 million people receive PERFORMANCES Magazine at a major performing arts venue in Los Angeles, Orange County and San Diego. PERFORMANCES Magazine provides information about the show, its performers, the arts group, and includes fascinating features and editorial geared to the lifestyle of affluent, active theater audiences.
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